Once upon a time, there was a young European man, whose name was John Murky. He was 30 years old, living in a small village during the 19th century, somewhere in England. He was a farmer, quite the way his fathers were. He was also married to a fairy beautiful woman, whose name was Karla, and fathered a son, Peter.
John used to busy his whole day on the field while Karla managed the kitchen and the house. She was carrying another baby of their love. Peter, 8 years old was the master of chickens and cows, and his haven was among the sheep and goats at their stable or on the field.
It was summer and farmers were harvesting the wheat. John was a farmer. He used to return home after a day of hard labor on the field, which his father left him after he passed away.
The daily doings of a farmer, a housewife and a village boy were all they could busy themselves with. No TV, radio, papers, books, internet, bikes, roller skates, beauty parlors, fashion shows, etc. They just used to spend their Sundays in church and then among their family friends. Peter was good at missionary school. The priest could influence them.
The neighbors were quite busy like all other humans of the green earth. They were at the distance of a garden, wheat or cornfield from each other. So they could see each other, and feel the meaning of a happy family. They were simple in their politics and the personal relations gave meaning to their close distance with the neighbors. Though, they were happy with their neighbors as well. The entire village knew each other and the public sphere was small and friendly.
200 years later, John's grandsons and daughters had their own grandsons and granddaughters fully grown up, well educated, living in towers and flats on the crowded streets of London. The 21st century John was one of these new generations. He had the face of his grand grandfather. He was hard working and busy in his job and studies. He had a car and his habits were watching BBC and reading The Sun. He used to spend his nights in bars and among the friends. Late at night he used to come home with his fairy beautiful partner, Klara. No marriage was better in their philosophy of life. They had agreed to share bed and flat but not their freedom. John used to work on Sundays also. He was 30 years old. He believed in Lord, almighty and the Christ. He tried to respect other faiths, but he was not a practical Protestant. His friends are made on the virtual net. They just used to pop us by the by. Though, they shared their beliefs and good thoughts among friends or on their blogs. John's neighbor had a son. His name was Peter. He was quite busy and attracted to the Playstation. John could hear the noise of the Playstation of Peter every night. Peter didn't know how to make friends with chickens and goats. He was the master of Batman and Spiderman.
Our then and present Johns are of the same blood, but they are different, because the first one lived in a Gemeinschaft era and the modern one lives in a Gesellschaft.
Dear reader, I can't vote for any of them because I love to live in between and have some cultural tips from both. You can better decide which way brings you happiness and prosperity.
Gemeinschaft and Gesellschaft are two terms in studying the type of people the media concentrates on; the first one is translated as "community" while the latter as "society-associated". As I have understood, these terms reveal the difference between two stages of communications. Where, people used to live in small groups under the name of family and tribe on the larger scale. The economy in Gemeinschaft era was based on agriculture and political life was completely self-oriented. The personal relations clarified the extent of public participation. One can imagine how a village life was, I think.
On the other hand, as the economy grew and people got richer than before, both in population and wealth, they tried to develop their sphere of activities and their social lives. The industrial and social Renaissance reshuffled the beliefs and the style of living everywhere, no matter what pace it took to reach to the borders of the nations. As I have realized the western countries were privileged to be the first nations to embrace the change. The transfer between Gemeinschaft to Gesellschaft stage brought lots of positive changes to the western human and left the same human in oriental countries untouched!